Email + Social = Huge Business Opportunities

Email marketers know how vital their list is – it is how they develop new relationships and keep existing ones moving forward strongly. It is how they deliver valuable information that subscribers will respond to and even anticipate receiving. The addition of new members is essential to keep that forward momentum going time and time again. What that means is finding great prospects to add to your audience – and that is how the ‘email plus social’ equation adds up bigtime for your business.

We all already know the great power of email marketing. With about two billion users all across the world, it is the very backbone of customer relations. It is how a customer gets order confirmation and warranty info or finds out about your business announcements, special offers and even sales. It is also how new customer prospects find out more about you by opting-in to special offers or news.

Social media has burst forth onto the scene and now Facebook alone has over seven hundred and fifty million active users and over four million active Facebook fan pages. Social media is all about "engaging" a customer, "being part of the conversation," and keeping them interested. What that really means is making sure you are getting your message out there and getting the customer to bite on your deals. Social media works because it lets individuals get to know you and allows potential customers to take intermediate steps of “following you” or “liking” you before making any kind of deal. They are able to see what your business can offer, and they can see if their friends or people like them approve of your business, but they haven’t yet decided to "get on board" or responded to any specific offer.

They need just the right push to hop on board, so make the right offer and make it an easy decision for them to get involved. Here are just a few of our favorite tips to make that happen for you:

(1) USE THE STREAMSEND SHARE TOOL!
You can make use of this many times a week to post great content from other sites to your own fan page. Everything you create is social media-ready. Everything can be shared with everyone the moment it is finished. Find out other things that you think your friends might like, then share those on your fan page. Keep it all interesting and relevant. Any time a viewer clicks on an item or likes your content, your future content will climb higher in the newsfeed.

(2) BUILD FAN SITES FOR FREE!
Make use of coupons, newsletters, offers, etc. Create them - tons of them - with the simple to use templates from StreamSend. Copy them in your blog, in your friend’s blogs, on web pages, and don't forget (most importantly of all) on your Facebook or Google+ page. Send them out using email marketing. Be sure to link your Facebook fan page posts onto your free fan pages. That way, when viewers click on them it will raise your rank and push those feed stories higher.

(3) GET "LIKED"!
Put forms on everything you send out inviting people onto your list and include links on it all, as well. Be sure to include requests for customers to "like" you on Facebook. Your customers can choose to join your list at any time with a quick click on blogs, in articles, or on Facebook pages or in response to a "tweet" on Twitter.

(4) WATCH YOUR STATISTICS BOOM!
Watch your stats skyrocket as your email viewers share your email marketing piece in the social world with automatic share bars on the communications you send out through email marketing.

Now doesn’t that sound like the kind of success equation that adds up for your business?